The company bought a Zippo Ronson Corporation
Here is an excerpt from the official announcement of online zippo.com:
Zippo Manufacturing Company announced the purchase of corporate assets Ronson Consumer Products Corporation, located in Woodbridge, New Jersey. The purchase agreement also includes the acquisition of the Canadian branch of Ronson Corporation of Canada, working in Mississauga, Ontario.
Ronson has a strong position in the market of petrol lighter, and produces a large range of pocket, economic and lighters.
Here's how the deal said Zippo President Gregory Booth: "We would love to add to the family brand Zippo also venerable brand Ronson. This prriobretenie allow us to expand the business, the most extensive use in its favor a competitive advantage in the market Ronson lighters and fuel for them. We hope that this will give a great opportunity for the growth of both brands in the market. "
Zippo company previously purchased products knives company WR Case and Sons Cutlery Company and the Italian company to manufacture leather Zippo Fashion Italia.
In general, we can only sigh, looking at how the historic brand Ronson alive eats giant business. I also really wonder how long he will remain on the Ronson brand products and a range of changes made Zippo lighters. The statement about "a strong position in the market Ronson lighter fuel," I see only some excuse - after all, Ronson produces not a cosmic super-duper-gasoline, and produces exactly the same, and in this case the purchase is essentially limited only changes in ownership of metal kanistrochek with petroleum product inside. But with lighters interesting - because Ronson virtually ceased production Zippo main competitive products, petrol lighters WindII, so the purchase is not of a character trying to simply buy up competitors in the bud, because de facto they are no longer competitors. And yet - whether they will now continue to produce disposable plastic lighters, which are now, along with other manufactures Ronson? In other words, whether the company will have to fall to release Zippo disposable konsyumerskogo shit, albeit under the global brand Ronson? :)