Zippo opened its Moscow office
Petrol lighters will serve Russians forever
American company Zippo Manufacturing Company, the world's largest producer of high petrol lighters, intends to actively promote their products to the Russian market. Yesterday, the company opened an office in Moscow a permanent establishment. Its head, John Goeth (John Goeth) believes that the Russian market is very promising for the companies that produce a variety of accessories designed for wealthy customers. In the future, Moscow plans to open a second store in the world of corporate Zippo.
Company Zippo Manufacturing Company was founded in the U.S. in 1937. During the Second World War, the government of USA has ordered a large batch of lighters for American soldiers. Soon, Zippo lighters became popular in America. Now Zippo - the world's largest and most prestigious collection of petrol lighters and controls 90% of the market. The range of companies - about 300 models. Production volume - 17 million lighters a year.
According to Mr. Geta, until recently in Moscow shops traded mainly Turkish and Taiwanese imitations Zippo. With the emergence in Russia authorized wholesale dealer, who was shopping and financial company "Stance" and network of dealers, sellers buyers can buy the genuine products of the company. In order to become a Russian dealer of Zippo, to purchase for resale consignment for an amount not less than $ 3 thousand
The strategic line of the conquest of new markets suggests that wholesale prices in Russia would be significantly lower than in other countries. This will allow for the retail sale of lighters at prices 50-70% lower than, for example, in the U.S.. Incidentally, the range of prices for various models of Zippo is very large - from $ 12 to $ 1.5 thousand
In its first year of operation in Russia, the company plans to sell more than 50 thousand lighters and as many cans of purified gasoline. Moreover, the Russian market will be the entire range of products Zippo: lighters, stainless steel, copper, with a picture, and without, as well as lighters of precious metals made by special order. For example, in the USA is very popular series with images of U.S. presidents, famous musicians, with brands of large companies. Rockers all over the world prefer Zippo lighters series "90 Years of Harley-Davidson". A customer became the first Russian company `C FOX and Concern Savva. In addition, the planned release of collectible lighters "St. Basil's Cathedral" and a series featuring the presidents of the CIS.
In Moscow Zippo now available at the hotel "Intourist" and store "Electronics" on Leninsky Prospekt. Due to the fact that the company considers the Russian market is very promising, it is planned to open in Moscow chain store Zippo (the first and only company store Zippo is in New York).
Since the foundation Zippo professes rule lifetime warranty and lighter company - ever. Mr. Goeth believes Zippo buy advantageous because one is worth a thousand petrol lighter gas.
"Kommersant", number 133 of 07/16/93