I welcome all readers ZippoCollector.ru! I'm with you again! As promised, we continue our study of American brands of the food industry, and I hope you enjoy the second part is not less than the first! And so! I'll start with a little digression! Basically, as you can see, dear readers, is all the information about the history of a particular brand of a company or corporation, can be found on the internet, right on my research, 90% of the material in English. But that is not the point! It is unlikely that any of us would look for information on the history of a company without special needs, be it even for a Russian ... This is still a cute collectible lighters, in this case, Zippo lighters. I do not know, in my opinion, this is one of the few times that combine business with pleasure, dip into history, educate, joins the "knowledge base". To be honest, despite the fact that writing a two-part review, took me a lot of time and effort, I do, however, have enjoyed the research process. Well, now let's move on to the second part!
And so! Zippo Slim in 1964 in a series of Town and Country with printed manual depicting jars of syrup Golden Eagle Table Syrup. Very beautiful model, due to such instances, I began to take great interest in the Zippo Slim, which originally referred more or less indifferently:
Brand history began on 28 October 1928, when he was made the first pot of syrup Golden Eagle Syrup Victor and Lucy Patterson in Fayette, Alabama:
They experimented with different mixtures of corn syrup and honey in search of a unique and unique mixture of syrup. In the end, they did it in 1944 and they decided to start their own production factory in downtown Fayette. Thus began the story of a famous brand of syrup Golden Eagle Syrup, which continues to this day:
Information about the brand that advertises next Zippo 1964, I have not been able to find:
From the name, of course, it is clear that this is a pop - the root, but the company itself is not known. As I understand it, the city of Sac City, Iowa, in principle, was always famous for the production of pop - popcorn and corn, in this city is a well known company Noble Popcorn Farms, which produces various types of pop - popcorn. In 2009, the factory Noble Popcorn Farms did the world's largest ball of pop - popcorn, weighing 5,000 pounds:
We proceed to the Zippo 1966 with advertising company Gerber, which in turn, according to the inscription on the lighter advertised, sorry for the tautology, Sun-Times Daily News:
What, indeed, is this company Gerber, and where does the baby shown in Zippo?
The history of the brand "Gerber" began in 1927 in the United States. Dorothy Gerber was the mother of two children, who had been recommended to start giving mashed fruits and vegetables at the age of 5 months. After several months of mashing manually Mrs. Gerber addressed to her husband asking why puree for young children may not be prepared for the canning factory, which is run by a family Gerber. "If the factory could mash tomatoes for adults, it can make purees and ready for children" - judged Mrs. Gerber.
After conducting the necessary studies, extensive consultations with nutritionists, doctors, economists, and fitting technology for mashing for children, has been made a test batch of the product provided by Mrs. Gerber and several employees of the factory for testing. In 1928, when all mothers endorsed a new product was released five varieties of baby food "Gerber".
After the campaign, which was considered a very expensive and desperate, baby food beginning in high demand. After 6 months of baby food "Gerber" can be bought in every major grocery store anywhere in the U.S..
Also in 1928, the U.S. was a contest for the best illustration for advertising Gerber. One of the works was an incomplete picture of the artist Dorothy Hope Smith (Dorothy Hope Smith) with the image of a little girl - her neighbor's. A girl named Anna Turner (Ann Turner). After using the illustrations in popular advertising images made to the official image of the face girls brand products Gerber. Since 1931, Gerber logo with a baby's face appears on every package and in each advertisement of baby food Gerber.
Now the original image is stored in a safe office Gerber, Mrs. Turner and she lives in Florida in the United States:
Starting with an idea, the company "Gerber Products Company," now is the largest baby food manufacturer in the world with an annual turnover of over one billion dollars. The initial range has expanded to several dozen times, providing a unique opportunity to mothers and babies around the world to enjoy a healthy and varied baby food "Gerber". For 80 years the name "Gerber" associated with quality, child care and advanced technology.
According to a study conducted in the U.S. in 1998, consumers trust the brand "Gerber" more than any other brand.
In Russia, the range of products is represented in more than 80 types of products, which includes fruit, fruit and cereals, vegetables, meat, myasoovoschnye puree, fruit juice, sticks of meat and poultry, biscuits and toast:
Apple Gerber.
Before we get into a jar of baby food Gerber, all fruits, vegetables and meat are strict selection and control. With a strong focus on selected traditional and most important for the Russian kids diet vegetables and fruits, such as apples.
Every farm Gerber connects many years. The company's specialists themselves specifically for these farms buy the best seeds, because only certain types can be used for baby food Gerber.
Gerber knows the history of the fields, which grows fruits and vegetables. The fruits and the soil on which they grew up, tested for pesticides, nitrates and heavy metals. Gerber experts and farmers regularly improve their skills, learn the issues of growing fruit for baby food:
As for the Zippo, this model was considered "politically incorrect" from the - for the children's food advertising lighter.
Our next instance - this Zippo 1967 advertising the famous brand of sugar "Jack Frost", which once belonged to The National Sugar Refining Company, once one of the largest U.S. sugar industry giants:
I found Jack Frost sugar advertising in one of the rooms (1 November 1929), the now-published newspaper "Pittsburgh Press." Advertising section is marked by a red border as you see advertised cane sugar Jack Frost in the original blue box with a special "dispenser" top for ease of use:
The network meets in the sale are many different vintage reklamok, clippings from newspapers and magazines, which featured brand Jack Frost:
But there are also more unusual specimens, such as this one, "vintage" bag filled with sugar once Jack Frost:
What a "mock-up" of one of the cars that when - that transported sugar Jack Frost:
This Zippo 1968 touts the company's products Rich's, in this case, whip toppings - whipped cream:
The company was founded in 1945 by Robert Rich, who, along with a team of experts trying to get the whipped cream from the soybean! The study Rich discovered that a lot of soy-based can be frozen, thaw and then beat! Get welcome cream. New product soon to be known as «The Miracle Cream from soya bean» - «a miracle cream - made from soya beans." New cream called Rich's whip toppings. That's what started the history of Rich's, which today continues its activities. The company's products increased, in fact, it already belongs to more than one brand. Rich's company now offers its customers not only the cream, desserts and cakes, and seafood, cocktails, pizza and other Italian dishes, etc.
Gently turn the next lighter and this Zippo 1968 with US-based advertising Roman Meal, engaged in the manufacture of bakery products (Tacoma, WA):
The corporation was founded in 1912 by Dr. Robert Jackson, who thanks to a special diet and exercise could not recover from a serious illness. He tried to stick tsenturionskogo diet - whole wheat and rye with added bran and flaxseed. As a historian, he was struck by the large number of the legions of ancient Rome. He was interested in the diet of ancient warriors, by which they became so strong and tough that they could conquer the world. Thus, following their example, Jackson was not only able to stop the deterioration of his health, but also created the original recipe (as I wrote earlier, it was breakfast from a mixture of wheat, rye, bran and flaxseed)
Encouraged by his undertaking, and success, Jackson opened a small factory in Tacoma. In 1927, William Matthaei bought Roman Meal Company from Dr. Jackson, retaining staff - an apartment in Tacoma. By combining their skills in baking with the formula of Jackson, Matthaei could bake bread unique quality. Since then, the brand name Roman Meal bread became known not only in the U.S. but also abroad. Today, the company's owner - is still a family Matthaei, The introduction of new technologies and the care of the health of consumers, the brand name Roman Meal and to this day is the key to high-quality bakery products
Next Zippo 1972 advertises a brand of hot chocolate and cocoa Swiss Miss, which is owned by the corporation ConAgra Foods:
On the history of the corporation, we will not stop, it was already mentioned in the first paragraph, when it came to peanut butter Peter Pan, as the latter is also owned by ConAgra Foods. But in fact the brand Swiss Miss, we're a little pause.
The formation of this brand belongs to Raphael Anthony Sanna who once 13 year old boy left his native Sicily and moved to New York to his aunt. Together with his eldest son Leon they founded Sanna Dairies, which was later ruled sons Anthony.
Although, in fact, the idea of "hot chocolate" belongs to his son Charles. That he had the idea to mix different ingredients with fruit cocoa, try different recipes with her five children, who, in turn, helped his father to assess the results of experiments in school. As a result, the final product was patented and named his brother Charles, Tony Brown Swiss, after a famous breed of Swiss cow that gave a lot of milk with low fat content. It was the first chocolate drink, which could be diluted with water, not milk. Subsequently, the name of the hot chocolate was changed to Swiss Miss:
This drink immediately became popular for quite some time and sold at relatively low prices. Brand of Swiss Miss Hot Chocolate exists to this day. Expanded range of drinks, and the market today meets Swiss Miss chocolate classic milk chocolate with no added sugar and milk chocolate with added zefirinok:
Continue! Перейдем к зиппо слим 1973 года, судя по всему, выпущенной в честь пятидесятилетия компании Curtiss Candy Company, основанной в 1916 году Отто Шнерингом в Чикаго, штат Иллинойс. Желая дать компании «более американское» название (поскольку в связи с первой мировой немецкие фамилии были не так уж хорошо воспринимаемы общественным сознанием), он назвал свое «детище» девичьей фамилией своей матери:
Изначально бренд шоколадок Baby Ruth принадлежал именно Curtuss Company. В 1964 году компания Standard Brands купила Curtiss Candy Company, затем произошло ее слияние с конгломератом RJR Nabisco, Inc., ну и в 1990 году бренды Curtiss были проданы корпорации Nestle, о которой мы уже говорили в первой части обзора.
Первоначально первое кондитерское изделие называлось Kandy Kake, но позже было переименовано в Baby Ruth в 1921 году. Существует несколько версий истории появления названия бренда. Например, один из них - бренд получил свое название в честь известного бейсболиста Babe Ruth, но, как заявляла компания Кёртисс, бренд был назван в честь дочери 22го и 24го президента США Сти́вена Гро́вера Кли́вленда, которую звали Руфь Кливленд. Хотя немного странно получается, конечно, Руфь умерла в 1904 году, а первая шоколадка Baby Ruth появилась только в 1920х годах.
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